Social media taught us to perform.

The manifesto

We didn’t set out to build a social network. We set out to get our days back.

Somewhere along the way, staying in touch became a job. Feeds that never end. Streaks that punish you for a day off. An algorithm deciding which of your friends you’re allowed to see. Notifications engineered by people whose bonus depends on how long you stay.

They removed the algorithm and kept the hooks. We removed the hooks.

One moment a day. Video, voice, or photo. Sixty seconds at most. It’s enough to say “here’s my Tuesday” and not enough to perform.

The feed ends. Today’s moments, from the people you chose, in the order they happened. No ranking, no “suggested,” no bottom that keeps moving.

Nothing to protect. No streaks, no levels, no badges, no leaderboards. Not deferred — designed out. Missing a day is the point, sometimes.

Real life is the destination. Hubs turn shared interests into local meet-ups with real check-ins. The best outcome of using DailyMoment is closing it to go somewhere.

You’re the customer. We’re subscription-led. The one-a-day cap keeps our costs honest, which keeps us from needing your attention to pay the bills. If a brand ever appears, it’s native, disclosed, and gone in seven days — never targeted on your private life.

We call it “ritualize, don’t gamify.” A ritual is something you’d keep doing if no one was counting.

This is the short version — read the full manifesto.

The founder

Babatunde Hassan is the founder and CEO of DailyMoment, built under the parent company Mango Zest. He’s building it with a small engineering team, in public, one beta city at a time. You can reach him at babatunde@dailymoment.social — Founding 500 members get a direct line in the founders’ Hub.